Red Thumb Natural Wines
Full-scale brand creation and launch, web content and design, video production, press and distributor relations and social media management for an emerging natural wine brand.
Fractional CMO
Brand Launch & Website
Digital & Influencer Marketing
Earned & Paid Media
Press & Distributor Relations
Client challenge
We were approached by RedThumb Natural Wines to build a new wine brand from the ground up. Eschewing the typical and tired wine marketing status quo, RedThumb wanted to set itself apart as a brand created for and by a younger generation of wine lovers, a segment largely ignored and under-represented in wine marketing and advertising.
Our collaboration
We built a brand that engages young wine drinkers with refreshing transparency–both with a clean, modern look and an unprecedented focus on what’s in each bottle.
Outcomes
Flexible marketing strategy to accommodate start-up growth planning
New website optimized for DTC launch
Established social media presence (Instagram, Tik Tok, and YouTube); 127% increase in audience growth, and 1727% increase in impressions.
Engaging written content that lead to first-page rankings for two keyword targets within 12 months
Identified content pillars that increased audience engagement and lead to greater brand awareness
Created relationships with influencers and RedThumb’s target audience groups that generated 100% voluntary UGC (user generated content)
Managed customer database and executed email campaigns; over 100% growth in contact database within 6 months
DAVE SCHAVONE,
VP Sales & Marketing, RedThumb Natural Wines
“Queen Palm has been with us since the very beginning. When we founded RedThumb, we knew we wanted to do things differently. Wine brands have been repping themselves the same way for far too long. We brought QPM on board early because we knew they were the ones who could reimagine how wine is marketed and capture the attention of younger wine drinkers.”
